Tuesday, May 4, 2010

What a Difference a Day Makes

Last night was horrible. I couldn’t sell a thing. I felt like everyone in the ballpark knew I had leprosy and might catch it if they bought a beer from me. (Before anyone asks… I don’t have any contagious diseases. Please don’t stop buying beer.)

Sure it was Monday and temps were in the 50’s… but why were the guys in the rows next to me selling beers and I was just getting exercise. It just seemed like wherever I went, beer was not needed.

I went home feeling horrible and wondered why I was the worst beer vendor at Target Field.

Seriously! I felt like a ball player after a 0 for 5 night with 3 strikeouts. What was wrong with me?

Fast forward to tonight… I was a selling machine. I was one of the top vendors in the building. Every customer was buying in sets of 4 and was waiting for me to come back. I kept the right mix of beer in my tray, so I almost always had the right beer for my customers.

What was different? Was it my attitude? Did I smile more? Maybe I smelled bad last night. What did I do differently tonight…?

The answer…

Absolutely NOTHING.

All the sales advice by Zig Ziglar, Dale Carnegie and Jeffery Gittomer means very little when it comes to being in the right place at the right time. I’d like to see one of those 3 guys carry 50 lbs. of beer and ice up and down the steps on an off night.

Beer vending is so much more than just having a positive mental attitude or “winning friends and influencing people”. There are just nights when a beer vendor isn't in the right place at the right time.

Fortunately there are other nights when I feel like Norm from “Cheers” and everyone shouts my name when I get to their section.

Hopefully there will be fewer nights like Monday and more nights like tonight.

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